Coach Jim Rudberg

My passion for cycling began in 2001, leading me from the Make A Wish WAM 300 to competitive mountain, gravel, and road racing. With a background in engineering leadership and balancing a demanding career and family life, I understand the need for efficient training. I’m dedicated to helping athletes maximize their performance through smart, time-efficient training plans. With my experience and the BaseCamp training philosophy, I am excited to help guide you to reach your cycling goals, no matter your schedule or experience level.

My journey in sports began at the age of five, when I started playing hockey, a passion that carried me through college and shaped my understanding of teamwork, dedication, and hard work. This experience is the foundation for all my professional and athletic achievements.

Having a demanding career consisting of extensive global travel and raising three active daughters with my wife, Kim, required me to get very creative in getting on the bike and making the most of limited training opportunities.

Recently retired, I am now able to fully devote myself to my passion for cycling and helping others achieve their goals. My engineering background, combined with my years of racing experience, gives me a unique approach to coaching, one that emphasizes smart, efficient training techniques tailored to each individual.